Art Advertising

She was beaming. I was invited in to see the piece which had been chosen to receive my award. I was introduced to her mom, dad, brothers and sisters, and boyfriend. From the enthusiasm in this young artist's face, I knew my company name would be mentioned again and again. I thought, "This is a pretty good deal - I get some really good word-of-mouth, and this young person gets rewarded for doing good work!" I was feeling pretty good about the whole thing.

Then I noticed my company name on a little sign by the painting saying, "Dave's Computer World Merit Award". Everyone to view the show for the next month would see my name. My company was also acknowledged on the program. The next morning, the student was recognized as the "recipient of the Dave's Computer World Merit Award" in the newspaper which is read by thousands of people. In the week following the event, I received a letter of thanks from the event's sponsor. It was also written up in the high school newspaper. My $25 had gone a long way!

Add this information to the fact that the art shows in the Greater Lafayette area do not have very much in the way of prizes, and you get an opportunity to get something good going here.

I decided to see if I could make it easy for others to benefit from "art advertising" and make it as simple as possible. Doing some serious advertising and doing something good for the community -- what could be better?